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Here's a few ways to ensure that your content gets read, and all sorts of other distractions, twitter, mySpace, internet users are far worse - with Facebook. Do you ever get bored reading a newspaper or lose focus when reading a book?

1) Remember that people are reading a blog.

Less is better, remember. Try to get your main point out quickly and efficiently without boring the user. Not a technical report, remember - people are sitting down to read a blog.

2) Try blogging using bullets or numbered lists.

And useful, easy to remember, so I make them relevant, 90% of my readers are not going to really read anything except the bullet points. Or numbers, lists, i try to blog with bullet points, when I blog, generally.

3) Use images in your blogs.

But certainly use images to spice up your blog's life, don't overdo it. Blogging with images and other breaks can really help to keep a person's attention span.

4) Bloggers should use a lot of white space.

The easier it is you're the person reading your blog to keep focused on what you're trying to communicate, the less words there are in an area. You're able to keep the reader's attention, by using white space.

5) Make use of font control.

This is most important when your target audience is trying to learn "how to" or a "do it yourself" technique. And make sure people can get the "gist" of your entire article or blog post by skimming your bolded sentences, bold your key sentences and phrases. Make use of your bold button.